Hyundai launches hydrogen brand HTWO in Japan, unveils updated Nexo with home power feature

By Tanveer Ahmed :

Hyundai Motor Group has introduced its dedicated hydrogen brand and business platform, HTWO, in Japan, as it expands efforts to develop the full hydrogen value chain from production to end use.

The launch took place at the H2&FC EXPO, where the company showcased a range of technologies including fuel cell systems, refuelling infrastructure and hydrogen-powered transport solutions.

Alongside the platform, Hyundai presented the Japan-specific version of its flagship fuel cell electric vehicle, the Hyundai Nexo, marking its first major redesign since its debut in 2018.

New home power capability

The updated Nexo introduces a vehicle-to-home (V2H) function, allowing the car to supply electricity to homes during emergencies such as earthquakes or power outages — a feature tailored to the Japanese market.

This builds on the existing vehicle-to-load (V2L) capability, which enables the vehicle to power external devices. Pricing and detailed specifications for the Japan model are expected to be announced in the first half of 2026.

Expanding hydrogen ecosystem

HTWO is designed as an open platform for collaboration, investment and partnerships, bringing together Hyundai’s hydrogen-related technologies under a unified brand.

At the exhibition, the company displayed concepts including a packaged hydrogen refuelling station, a hydrogen-powered tram, as well as fuel cell buses and trucks. An automatic charging robot was also showcased.

At Tokyo Big Sight, company representatives highlighted the potential for hydrogen to play a larger role in clean energy and transport systems.

Duckwhan Kim, a senior executive in Hyundai’s hydrogen and fuel cell division, is scheduled to present the company’s development roadmap and fuel cell vehicle portfolio during a conference session on 18 March.

Hyundai, a co-chair of the Hydrogen Council, is also set to hold meetings with other members in Japan to strengthen cooperation and accelerate the growth of the hydrogen economy.

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