Think Tech, Think Pakistan’ Campaign Takes Over London Black Cabs

Tanveer Ahmed:

Islamabad: A campaign has started on London’s iconic black taxis to promote Pakistan as the next destination of technology.

Around 50 black taxis are running on London’s streets with the banner “Think Tech, Think Pakistan” to project Pakistan as the favoured destination for new age technology and media, with backing from Prime Minister Shehbaz Sharif and the Ministry of IT and Telecommunications.

The campaign has gone live after Pakistan’s participation at London Tech Week 2025 at Olympia London that concluded last week, marking a significant milestone in the country’s ongoing mission to position itself as a leading global tech destination.

Around 14 representatives of Pakistani technology companies attended the London Tech Week, led by the Pakistan Software Export Board (PSEB) in partnership with Trade Development Authority of Pakistan (TDAP).

Abu Bakar, Chief Executive Officer of Pakistan Software Export Board (PSEB) said the initiative brought together 14 of Pakistan’s most forward-looking tech companies to the heart of one of the world’s largest innovation gatherings.

“There was a huge interest in Pakistan from investors, enterprise buyers, policy leaders, and diaspora stakeholders eager to engage with the country’s rapidly evolving digital ecosystem. Think Tech, Think Pakistan resonated everywhere. Engagement is surging across digital platforms under #ThinkTechThinkPakistan,